After the branding photoshoot and finalizing the elements of my brand, I had all of the tools to update my new website. My little piece of the internet had to be in lock-step with feeling that the branding materials would give off. If I wanted to attract my ideal clients, my website had to grab […]

“Branding is essential. It builds value by showing cohesion and aesthetic representation of your business. If your brand doesn’t communicate your values, work, and ideal client, you can’t be surprised when you fail to book the weddings you want to book.” Between 2015 – 2016 I was ran a bakery that was getting a lot […]

When I started out as a cake designer,  I felt like there were a ton of resources on different decorating techniques, but there wasn’t a a lot of insight on how to move from a hobby baker to creating and scaling up to a profitable cake business. I’ve made mistakes as a hobby baker, a […]

Ditching the traditional wedding cake and want to opt for mini desserts for your wedding instead? You’ve come to the right place for inspiration! Mini desserts are making their way as a new wedding trend and we are loving it! We, of course, love the traditional wedding cake but mini desserts for your wedding are […]

  Is there a better combination than cake and ice cream? We certainly don’t think so. Cake and ice cream is as natural and as classic as peanut butter and jelly or spaghetti and meatballs – but even sweeter! And our collaboration with Two Roosters Ice Cream in Raleigh takes this winning combo to the […]

The School of Styling has a very special place in my heart.  When Kaitlin held the first workshop at the Merrimon-Wynne House in Downtown Raleigh, she asked me to create little individual cakes for each attendee.  It was one of my first big gigs and I was super nervous about how everything was going to turn out.  I stayed up all night to make sure that everything was perfect and only went to take a cat nap after I was satisfied. 

Do you know any creatives who just create magic no matter the circumstances?  The ones who can make a dreary, overcast day look magical?  Who can use the simplest objects to create a beautiful tablescape?  Well I know a few people who have these special qualities and I was honored to work with three of […]

It’s so weird being on the other side of wedding planning.  I’m used to being in my own little world full of consultations, tastings, sketching, baking, decorating, and delivering (in that exact order).  That may seem like a whole lot, but I have the process down.  Being a bride is something completely foreign to me. […]

We celebrate birthdays all year long for other great people by creating beautiful, delicious cakes and cupcakes, but today, we celebrate 3 years of business for Sugar Euphoria! I’m so excited and grateful for all the opportunities I’ve had to design and craft special desserts for my amazing customers and their friends and families. I […]

It’s been almost 10 days since Jeffery proposed and I’m still on Cloud 9!  It doesn’t help that the ring is gorgeous, either.  If you’ve follow me or Sugar Euphoria on any social media site, then you’ve probably seen a picture of my engagement ring (Gah! It still feels weird saying that), but I haven’t […]